On Location Video Podcasting
An on-location video podcast is a differentiator (from static digital content), especially where trust is key to a ‘buy/engage’ decision.
The conversational style of a podcast legitimises what you say; it is not perceived as ‘scripted’ :
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It is a platform for thought leadership & brand authority & is a way to showcase pedigree & expertise
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It maintains enduring connection, which is important in the sea of options available to prospective clients
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It fosters personal engagement; it easier for someone to engage you & your business (because ‘people buy from people’)
In this age of social media attention spans areshort, so video - the visual & auditory combination - makes it easier for your key messages, your value proposition & uniqueness to be consumed.
So what is it?
The term ‘Video Podcast’ is broad :
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It’s conversational rather than tightly scripted
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It can be a single individual discussing a topic, product or service or any aspect of those; or it can be a group discussion, most commonly with two or three people
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It can be static, ie someone stationary or dynamic, someone(s) moving as they talk
And anyone can do this!
People want authenticity. They want to hear real people, not actors.
Authenticity, even with awkwardness & imperfection breads trust.
Brand Films
A cinematic brand film, particularly for luxury, aspirational & expert products & services, answers key, often subconscious client questions :
Can I achieve my goal or outcome through you? Can you solve my problem?
Can I work with you?
It recognises that desire is a strong component of buyer motivation. Your client wants to realise a dream or outcome. It is emotive.
The brand film is co-conceived and delivered as a one to four minute cinematic story encompassing the right blend of :
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what you do
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how you approach it
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what makes you unique
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what separates you from the myriad other choices a client has
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the client process
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client advocacy / testimonial
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craftsmanship / design / delivery
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history of the business.
This authentic showcase, which includes voices of the people at the centre of the business, is more compelling in building understanding & trust because a client can see it and feel it; it embraces client need & shows how it can be realised by real people.
Documentary Client Case Studies
The engagement or buying decision is simplified (& shortened) by showcasing what another (real) client has experienced in realising their goal or resolving their problem because of you, your business, your expertise.
It shows - not just describes - your uniqueness, experience & expertise.
An engaging case study - from 3 to 10+ minutes - is compelling evidence that you do what you purport to do. It creates confidence & a level of ‘familiarity’ that makes engaging with you easier.
& It differentiates you from the myriad choice a client or prospective client has in today’s world of social media.
It’s not just window-dressing. It’s removing barriers by answering client questions :
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‘How does this journey unfold? What are the steps in it?’
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‘Do you have the skill, knowledge or experience? Where is this evident?’
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‘What will the outcome be, tangibly in feeling & reality? What do I get?’
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‘How do you work? What makes you special? Why should I choose you?’
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‘I want to see how you deliver. I want to hear from real clients’
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‘Who are you and/or your team? Will we be able to do this together?’
Personal Profiles
An artful video profile builds relationship & trust.
It can ‘humanise’ your business.
And make it easier for someone to engage with you.
Greater familiarity with who you (or your staff) are makes it easier for a client to engage you & your business or service. We humans communicate so much through the visual & auditory medium; our expressions (do you really mean what you say?) and our enthusiasm.
Rightly or wrongly we make judgements about people on the basis of these things.
You - or a member of your staff - could be why someone decides to engage with you & ultimately buy from you.
TECHNOLOGY & ART MERGED FOR MAXIMUM IMPACT
We are a boutique business that will remain that way
The Art & Craft of what we do, the freedom to innovate & perfect, is what engages us
Money matters, but we (all of us!) matter more
Hi - I'm Stephen
A veteran of the corporate world in data & analytics!
This journey started with the decision to leverage a lifelong passion for imaging to craft my own podcast.
Three years later I have started fingerprint.RED to provide video services to those discerning businesses that want to stand out for the right reasons.
By providing principled, quality services to customers. As we do.
talktous@fingerprint.red
@fingerprint.red
We are based in Newbury, West Berkshire & Lyme Regis, Dorset and work across the UK.